What is RE/MAX?

Dave & Gail Liniger founded RE/MAX in Denver, Co., in 1973, prompted by their dissatisfaction with the way real estate business was conducted at the time.

Regardless of an operation's size, most real estate offices used the commission-split system, requiring sales professionals to forfeit half of their commissions to their brokers in exchange for an office environment & company services. The top producers contributed the most to the operation's overhead, thus supporting the amateur, part-time & low-producing agents. Most salespeople left the business within 2 years, making residential real estate a high-turnover industry comprising in large part inexperienced & unprofessional staffs.

They believed that to attract & retain the best agents in the business, brokers must offer them maximum compensation, advanced support services & the freedom they need to succeed. Agents would share office overhead & pay management fees, & in return would receive a wide variety of traditional real estate franchise services & high commissions.

Recognized by the homebuying & selling public for its red, white & blue hot air balloon logo, RE/MAX has been the # 1 residential real estate network in Canada since 1987 & is a leading industry force in the US & many other regions.

The most significant growth for RE/MAX in recent years has come outside the United States, with expansion into Africa, Asia, Australia, the Caribbean, Central America, Europe, Mexico, New Zealand & South America. RE/MAX takes proven techniques & adapts them to local markets, thereby developing a series of tools that real estate professionals find invaluable.

Some of the innovative services created by RE/MAX International to help its members become ever more professional & successful include relocation & asset management, commercial investment, an international referral network, advanced training courses, state-of-the-art technological tools, Internet and extranet Web sites, and national television advertising campaigns. It was the first - and remains the only - real estate network to invent and maintain a satellite television network (RE/MAX Satellite Network) dedicated to real estate professionals. In an industry rife with mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its original founders.

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